A Pink Icon, Reimagined for a New Era
Image Credit: Mary Kay/Cadillac.
Have you ever seen one in the wild? I mean the legendary Pink Cadillac. It's like spotting a unicorn, but with better trunk space. It always has been the ultimate symbol that you've made it in the world of Mary Kay. It's a rolling trophy, a testament to ambition, mentorship, and an impressive amount of lipstick sales. It's an icon. And now, that icon is plugging in.
Dear Ladies - the gas-guzzling, head-turning, pearlescent-pink chariot of top-tier entrepreneurs is going electric. Mary Kay just announced that its new prize-on-wheels will be the 2025 Cadillac OPTIQ. I'll admit, when I first heard, I chuckled. The idea of this bastion of classic American luxury and door-to-door charm getting a silent, battery-powered heart is just brilliant.
Image Credit: Mary Kay/Cadillac.
Let's be clear about something - the women who earn these cars are absolute powerhouses. Back in the early 2000s, you needed to generate over $100,000 in sales a year to even dream of qualifying for one. It signifies that you're a leader, a mentor, and a force of nature in your community. Seeing that pink Caddy pull into a driveway means something. And now, it's going to mean something for sustainability, too.
What are these trailblazing ladies actually getting? The Cadillac OPTIQ is a rather fetching all-electric SUV. It's not the giant land yacht you might picture when you think "Cadillac." It's sleek, modern, and just the right size for zipping around town with a trunk full of dreams and skincare samples. It measures about 190 inches long and 76 inches wide, making it a perfectly maneuverable status symbol.
Image Credit: Mary Kay/Cadillac.
And oh, it has some giddy-up. The OPTIQ comes standard with a dual-motor, all-wheel-drive system that puts out around 300 horsepower and 354 lb-ft of torque. In plain English? It's peppy. It'll do the 0-to-60 mph dash in a whisper-quiet six seconds or so. That's more than enough poke to merge onto the highway with authority, all while being smug about your zero tailpipe emissions. The power comes from an 85 kWh battery pack, which Cadillac estimates will deliver a very respectable range of around 300 miles on a full charge. That's a lot of client visits between plug-ins.
This whole pink tradition started way back in 1968. The story goes that founder Mary Kay Ash herself bought a brand-new Cadillac and had it painted to match one of her pink makeup palettes. It was such a hit that it became 'the thing.' General Motors even created a custom color, "Mary Kay Pink Pearl," exclusively for the company. You literally cannot get this color anywhere else. It's the automotive equivalent of a secret family recipe.
Image Credit: Mary Kay/Cadillac.
Before you think they're just handing over the keys to a brand-new $54,000 electric chariot for good, let's touch on the fine print. Historically, the Pink Cadillac has been a two-year lease, fully paid for by the company, for those who maintain their elite status. It's a brilliant incentive program, and I suspect the deal for the OPTIQ will be something similar. It keeps everyone motivated and the fleet fresh and shiny.
But the part that really gets my motor running, so to speak, is the influence here. In thousands of towns and communities, the woman driving the Pink Cadillac is someone people look up to. She's the one who has figured it out. People follow her lead, emulate her success, and listen to her advice.
And now, she's going to be driving an electric car.
Suddenly, charging a car overnight doesn't seem so strange. The idea of "range anxiety" melts away when you see her effortlessly gliding around town. It makes going electric seem not just practical, but aspirational. It's a quiet, pink-hued revolution that might actually do more for normalizing EVs in certain parts of the country than a dozen Super Bowl ads.
